Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hospitality.

For all of our weekend roundups, go here.

>>Everyone in hospitality, it seems, is focusing on more wellness offerings — but what do the wellness vets think? Does this trend have staying power or is it just a fad? Wellness Executives Question Hotel Chains’ Capabilities in the Sector

>>One would think that loyalty would be constant, but it is not. Our New Loyalty newsletter is here to help you make sense of the changing environment: Launching Skift Business of Loyalty Newsletter: Why Loyalty Is Still Relevant to the Travel Industry

>>While Airbnb may be able to build a new revenue stream in destination marketing, it’s also interested in getting bookings from its listings in the country: Airbnb’s Latest Role Is Destination Marketing for Sweden

>>Well, that only took a few years. It’ll be interesting to see how tourism to the Bahamas changes now that the long-beleaguered mega resort has finally opened: Long-Delayed Baha Mar Resort Is Finally Open, But Atlantis Isn’t Worried

>>For today’s hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather than at the brand level: New Research Report: The State of Loyalty in Hospitality 2017

>>Launching something like on-demand grocery delivery service makes a lot of sense, but given what happened with Hilton’s meal kit delivery service experiment, it’ll be interesting to see how well Hawthorn Suites by Wyndham’s pilot progresses: Extended Stay Hotels Experiment with On-Demand Food Services

>>As we’ve seen with other recent hospitality mergers and acquisitions, being bigger can often be better. Expanding in Sweden doesn’t seem like a bad idea for Best Western: Best Western Buys Sweden Hotels in Latest Consolidation Move

 

Photo Credit: Visit Sweden is promoting its entire country on Airbnb. Pictured is a still from the campaign's video. Visit Sweden